IBC 2015: “Protect Once, Deliver Everywhere” with Axinom DRM 6 on Microsoft Azure

IBC: Axinom DRM 6 and Microsoft Azure
31.08.2015 Damir Tomicic

Amsterdam, The Netherlands  September 2015 — During IBC Show 2015 in Amsterdam (September 10-15) Axinom is releasing the brand new multi DRM service Axinom DRM 6 running on Microsoft Azure and featuring built-in support for Microsoft PlayReady and Google Widevine DRM. The support for Apple FairPlay DRM will seamlessly follow after the IBC.


The new multi DRM service in Azure enables customers to create premium video solutions with minimal technology integration effort while providing great scalability and maintenance-free operation. Content protected with Axinom DRM 6 can be consumed on the vast majority of consumer devices like PCs and Macs, iPads, iPhones, Android devices, Windows Phones, as well as Smart TVs, set top boxes, and game consoles.

Axinom DRM 6 in the cloud is built from the ground up to target multiple DRM technologies in a uniform manner, enabling customers to target a wide range of platforms. The APIs offered by Axinom’s service are largely DRM-agnostic and designed with future extensibility in mind. This allows customers to select the best approach for each platform without requiring significant new development. Leveraging the Common Encryption specification satisfies the DRM needs of many different software platforms with a single service by simultaneously supporting multiple DRM technologies such as Microsoft PlayReady and Google Widevine DRM. Axinom will extend the service with Apple FairPlay DRM support after the IBC.

For maximum availability, scalability, and performance Axinom DRM 6 supports zero-downtime maintenance and a globally distributed cloud-deployment with Azure.


Johannes Jauch, CTO, Axinom„For our customers it is important to reach the broadest possible audience with the best possible user experience. The collaboration with Microsoft allows us to embrace the power and global scalability of Azure for our new multi DRM service”, says Johannes Jauch, CTO at Axinom. “Client device platforms like TVs, PCs, tablets and smartphones in many cases work best with the respective platform’s native DRM technology. At the same time, using a non-native DRM system on client platforms often leads to subpar user experience and even may incur additional licensing costs. Axinom DRM 6 as a multi DRM service in the cloud solves this out-of-the-box. The old promise of ‚protect once, deliver everywhereʻ finally holds true.”



126a293“Axinom’s release of Axinom DRM 6 compliments Azure Media Services very nicely by providing multi-DRM License delivery services,” said Vishal Sood, Principal PM Manager, Microsoft Azure Media Services. “The interoperation of Axinom DRM 6 with Azure Media Services enables media companies to focus more on their brand and core values, with Axinom and Microsoft cloud services taking care of delivering protected, seamless, premium quality content to their audiences.”



At IBC Show 2015 in the hall 14 at the booth H15 and in the hall 13, booth MS1 and MS2, Axinom and Microsoft will showcase end-to-end implementations of Axinom DRM 6 in multi-DRM scenarios based on MPEG-DASH and Common Encryption, both, as native apps for smartphones and tablets (iOS, Android, Windows), embedded devices (Smart TV, Xbox, PlayStation, STB, and more) and as cross-platform HTML5/Javascript web applications (PC, Mac, tablets and smartphones).

Axinom DRM 6 is one of the 3 finalists in “2015 Streaming Media European Readers’ Choice Awards“. It’s the ninth annual installment of the only awards program in the online video industry in which the readers have the say by selecting the products and services that have most impressed you over the past year.



Discover more about Axinom DRM 6: